This is my story - alongside with some casual pics
I started in a 360° agency environment, working across B2B and brand-focused projects where design was often judged by how it looked. Over time, that stopped being enough for me. I became more interested in what actually drives decisions — why people click, pause, or move on — and how design influences those moments.
Working with platforms like Amazon made that curiosity more concrete. Design there lives inside a system with many variables, and results aren’t always easy to attribute. That lack of clarity pushed me toward performance marketing, where ideas can be tested more directly and design is closely tied to intent, behavior, and outcomes.
Moving between brand, B2B, and performance-driven contexts taught me that the same design approach rarely works everywhere. Each environment comes with its own constraints, incentives, and blind spots. Seeing those differences firsthand shaped how I think about performance design today — as something that has to adapt to context, not follow a fixed formula.
I don’t see design as execution alone. Before anything is visualized, I try to understand motivations, goals, and assumptions — and align on a clear direction first. Starting with shared intent and strategy isn’t a nice-to-have for me; it’s what makes performance design meaningful in the long run.
Alongside my work in performance design, I’ve been exploring UI/UX as a way to deepen my interest in design psychology, structure, and problem-solving. It’s a more system-oriented space, but the parallels are familiar: understanding intent, reducing friction, and making decisions feel obvious.
This is an ongoing self-learning process that complements my performance work.
you’ll find me with a cup of tea. I enjoy cooking and discovering food, gaming, and making things in different ways — sometimes sewing, sometimes painting, sometimes LEGO. It’s less about mastering one hobby and more about enjoying the process of making and unwinding.
Thanks for stopping by!
My Design decisions are grounded in strategy, intent, and context
I’m used to joining existing teams, tools, and workflows without friction.
Specs, placements, and where things actually run are part of my thinking.
Testing, feedback loops, and refinement are built in part of my process
I value alignment early to avoid unnecessary back-and-forth.
I’m comfortable owning tasks without constant guidance.
Real feedback from people I’ve worked with.
"Very professional and friendly. Always communicated very well and was able to carry out my order exactly as I wanted in a short time without any misunderstandings."
“Excellent understanding of my ideas and visions. Fantastic implementation with creative solutions of their own, to my complete satisfaction! I would be delighted to work with them again.”
My portfolio focuses on how problems are approached and decisions are made, rather than polished outcomes alone.
If you’re looking for a performance-focused designer who thinks beyond execution and integrates easily into existing teams, I’d be happy to hear from you.
Get in touch →